ប្រធានផ្នែកផ្សព្វផ្សាយទីផ្សារ
This role is responsible for managing the bank’s overall marketing functions, implement, monitor and evaluate digital and social marketing campaigns and activities.
Main Duties
- Manage and coordinate all marketing events, advertising and promotional activities for the Bank.
- Develop, executive and maintain marketing strategies/ plans to meet agreed business objectives.
- Develop creative design concept, and coordinate with design team to produce high-quality artworks in compliance with branding guidelines.
- Take the lead to build FTB branding and image to the public and stakeholders.
- Conduct market research to determine market requirements for existing and future products.
- Study and analyze the competitors’ digital and social media campaigns to recommend the effective strategies.
- Oversee development of advertising and marketing materials including products product brochures and other publications.
- Prepare speeches and press releases.
- Identify sponsorship opportunities, make recommendation, and execute agreed sponsorship activities.
- Secure article placements and coverage of news on transactions/events
- Develop Web Database Application on FTB’s website.
- Design or create materials for promotion through various channels.
Job Requirements
- Bachelor’s Degree or MBA in Marketing, Management, Finance and Banking or related field.
- At least 4 years of experience in marketing management with Banking sector/MFI.
- Strong leadership and project management skills with a thorough knowledge of marketing, and event management.
- Ability and experience in market, segment analysis, development and preparation of segment marketing plans and strategies
- Experience with electronic design tools, such as Photoshop, Illustrator, Corel Draw, and other graphics tools. Experience with designing
- Strong understanding of media network in Cambodia
- High initiative, commitment, good communication and problem solving skills.
- A strong desire to work in a team and deal with challenge
- Computer literacy and English language proficiency
Download Job Announcement
Marketing Unit Manager
របៀបដាក់ពាក្យ៖
បេក្ខជនដែលមានចំណាប់អារម្មណ៍ សូមអញ្ជើញផ្ញើប្រវត្តិរូបសង្ខេប (មានបិទរូបថត) ជាមួយលិខិតអមជាភាសាខ្មែរ/អង់គ្លេសមកធនាគារតាមរយៈអុីម៉ែល: hr@ftbbank.com ឬការិយាល័យកណ្តាល ស្ថិតនៅអគារលេខ ៣៣ C-D ផ្លូវលេខ ១៦៩ សង្កាត់វាលវង់ ខណ្ឌ ៧មករា រាជធានីភ្នំពេញ ឬតាមសាខាណាមួយ របស់ធនាគារពាណិជ្ជកម្មក្រៅប្រទេស នៃកម្ពុជា ។ មានតែបេក្ខជនដែលមានលក្ខណៈសម្បត្តិគ្រប់គ្រាន់នឹងត្រូវបានជាប់ក្នុងបញ្ជីសម្រាំង និងត្រូវបានទូរស័ព្ទអញ្ជើញឲ្យមកចូលសម្ភាសន៍ ។
ព័ត៌មានបន្ថែមសូមទំនាក់ទំនងមកកាន់លេខទូរស័ព្ទ: ០៨១ ៦៦៦ ៥៩៧ / ០៨១ ៦៦៦ ៥៣៥
Please visit our website: https://www.ftbbank.com/careers